A Social Media Campaign Fighting IVF Disinformation and Sharing Gratitude
WHAT: A 90-second reel of you sharing what IVF means to you, featuring the hashtag #IVFdelivers in the caption. Providers are encouraged to record with a patient and vice versa.
WHERE: On Instagram! Tag @ASRM_org or add us as a collaborator so we can reshare your video.
WHEN: Now through February 28, 2026
WHY: IVF is facing attacks from groups and individuals who want to make it less accessible.
#IVFdelivers is an opportunity for the infertility community to respond with positive personal anecdotes.
Between now and February 28, we invite you to record a video of yourself sharing your story as a provider, IVF parent, or both and upload it to Instagram with the hashtag #IVFdelivers. If you are in a patient-facing role, we encourage you to feature a patient who is comfortable sharing their treatment story, but this isn’t required for participation.
IVF and other essential forms of reproductive medicine continue to face attacks from individuals and groups who wish to see them made less accessible or banned altogether. We’re taking to Instagram to fight negativity and misconceptions with positivity, gratitude, and testimony.
Please see a full list of upload instructions and talking points here and visit @asrm_org or the #IVFdelivers hashtag on Instagram for sample videos. Videos should be filmed vertically, run 90 seconds or less, and feature #IVFdelivers in the caption. Feel free to send any additional questions you may have to publicaffairs@asrm.org.
Thank you for your advocacy. We hope you will join us!
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The ASRM Office of Public Affairs
For almost a century, the American Society for Reproductive Medicine (ASRM) has been the global leader in multidisciplinary reproductive medicine research, ethical practice, and education. ASRM impacts reproductive care and science worldwide by creating funding opportunities for advancing reproduction research and discovery, by providing evidence-based education and public health information, and by advocating for reproductive health care professionals and the patients they serve. With members in more than 100 countries, the Society is headquartered in Washington, DC, with additional operations in Birmingham, AL. www.asrm.org
For media inquiries regarding this press release contact:
Sean Tipton
ASRM Chief Advocacy and Policy Officer
E: stipton@asrm.org
Anna Hovey
Advocacy Engagement Specialist
E: ahovey@asrm.org
J. Benjamin Younger Office of Public Affairs
726 7th St. SE
Washington, DC 20003
Tel: (202) 863-2494
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